Privacy Policy

Last updated: July 29, 2026

Live Rugged is a brand operated by Rugged Solutions, LLC. Rugged Solutions, LLC operates this store and website, including the information, content, features, tools, products, and services made available through it, collectively referred to as the “Services.”

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, process, retain, and disclose personal information when you:

• Visit or use the Services
• Create or use a customer account
• Make a purchase or complete another transaction
• Contact us
• Subscribe to marketing communications
• Otherwise interact with Live Rugged

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy controls.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be associated with an individual.

Depending on how you interact with the Services, where you live, and the features you use, we may collect or process the following categories of personal information.

Contact Information

This may include:

• Your name
• Email address
• Telephone number
• Billing address
• Shipping address
• Other delivery or contact information you provide

Order and Transaction Information

This may include:

• Products you view
• Products you add to your cart
• Products you purchase
• Selected sizes, colors, and other product options
• Order history
• Shipping information
• Tracking information
• Approved refunds, cancellations, or product-problem claims
• Transaction date and amount
• Payment confirmation

Payment Information

Payments are processed through Shopify and applicable payment providers.

Payment-related information may include:

• Payment method
• Transaction details
• Billing information
• Payment confirmation
• Information necessary to authorize or complete a purchase

Live Rugged generally does not directly receive or store your complete payment-card number when payments are processed through Shopify checkout.

Customer Account Information

When customer accounts are enabled and used, this may include:

• Account login information
• Account preferences
• Saved addresses
• Order history
• Account settings

You are responsible for maintaining the confidentiality of your account credentials and for activity completed through your account.

Communications With Us

We collect information you provide when you contact us, including through:

• Contact forms
• Customer-support emails
• Product or sizing questions
• Order inquiries
• Damage, defect, or fulfillment claims
• Other communications you send to Live Rugged

Please do not send sensitive or confidential information through an unsecured contact form or ordinary email unless it is necessary for us to assist you.

Device and Technical Information

This may include:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Network connection information
• Device identifiers
• Cookie identifiers
• General location derived from an IP address
• Information about how your device accesses the Services

Website Usage Information

This may include information about how you interact with the Services, such as:

• Pages viewed
• Products viewed
• Links selected
• Search activity
• Cart activity
• Referring website
• Date and time of visits
• Time spent on pages
• Interaction with marketing campaigns
• Checkout activity

Marketing Preferences

This may include:

• Whether you subscribed to promotional emails
• Whether you opened or interacted with a marketing email
• Your unsubscribe status
• Advertising and cookie preferences
• Privacy opt-out choices

Sources of Personal Information

We may collect personal information from the following sources.

Directly From You

We collect information directly from you when you:

• Place an order
• Create or use an account
• Subscribe to marketing communications
• Submit a contact form
• Ask for customer support
• Report an order or product problem
• Otherwise provide information to us

Automatically Through the Services

We may collect information automatically through:

• Cookies
• Pixels
• Local-storage technologies
• Analytics tools
• Advertising technologies
• Server logs
• Similar tracking technologies

From Shopify and Service Providers

We may receive information from Shopify and companies that assist us with:

• Store hosting
• Payment processing
• Fraud prevention
• Order production
• Fulfillment
• Shipping
• Email communications
• Analytics
• Advertising
• Customer support

From Advertising and Business Partners

We may receive information from advertising platforms, social-media services, and other business partners when permitted by applicable law.

For example, these partners may provide information about whether someone interacted with a Live Rugged advertisement or visited the store from a marketing campaign.

How We Use Personal Information

Depending on how you interact with the Services, we may use personal information for the following purposes.

Providing and Improving the Services

We may use personal information to:

• Operate the online store
• Display products and content
• Process purchases
• Process payments
• Produce and fulfill orders
• Arrange delivery
• Provide order confirmations and shipping updates
• Maintain customer accounts
• Remember certain preferences
• Provide product recommendations
• Improve store functionality
• Analyze product and store performance
• Respond to approved product-problem or refund claims
• Provide customer support

Communicating With You

We may use your information to:

• Send order confirmations
• Send production and shipment updates
• Respond to questions
• Assist with sizing or product selection
• Investigate order problems
• Provide information about an account
• Send administrative or policy notices
• Maintain our customer relationship with you

Marketing and Advertising

With your consent where required, we may use personal information to:

• Send promotional emails
• Announce new products or collections
• Promote limited releases
• Provide abandoned-cart reminders
• Measure marketing performance
• Display Live Rugged advertisements on social-media platforms and other websites
• Personalize advertising based on interactions with our store

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message.

Unsubscribing from promotional communications does not prevent us from sending non-promotional messages related to your account, order, transaction, or customer-support request.

Security and Fraud Prevention

We may use personal information to:

• Authenticate customer accounts
• Process transactions securely
• Detect suspected fraud
• Prevent unauthorized account activity
• Investigate malicious or illegal activity
• Protect Live Rugged, Shopify, service providers, and customers
• Enforce our terms and policies

Legal and Business Purposes

We may use personal information to:

• Comply with applicable laws
• Respond to valid legal requests
• Respond to subpoenas, court orders, or government inquiries
• Investigate disputes
• Establish, exercise, or defend legal claims
• Enforce our Terms of Service and other policies
• Maintain business and tax records
• Protect the rights, safety, and property of Live Rugged and others

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, software-development kits, local storage, and similar technologies to operate and improve the Services.

These technologies may be used to:

• Keep the store functioning
• Remember cart contents and preferences
• Support account login
• Maintain checkout security
• Analyze website traffic
• Understand how visitors use the store
• Measure advertising performance
• Display relevant advertisements
• Prevent fraud
• Remember privacy choices

Some cookies are necessary for the store to function. Other cookies, including analytics and advertising cookies, may be controlled through the cookie banner or privacy settings where required by applicable law.

You may also control cookies through your browser settings. Blocking certain cookies may affect the functionality of the store.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes and subject to this Privacy Policy.

Shopify

Our store is hosted and supported by Shopify. Information submitted through the Services is transmitted to and processed by Shopify to provide, secure, improve, and operate the ecommerce platform.

Payment Providers

We may disclose transaction and payment-related information to payment processors, banks, card networks, fraud-prevention providers, and other companies necessary to authorize and complete payments.

Production, Fulfillment, and Shipping Providers

We may disclose order and contact information to companies that help us:

• Produce made-to-order products
• Package orders
• Fulfill orders
• Generate shipping labels
• Deliver packages
• Provide shipment tracking
• Investigate lost, damaged, or incorrect shipments

These providers receive the information reasonably necessary to complete their services.

Technology and Business Service Providers

We may disclose information to companies that support:

• Website hosting
• Data storage
• Analytics
• Customer support
• Email delivery
• Security
• Fraud prevention
• Accounting
• Legal compliance
• Store operations

Advertising and Marketing Partners

We may disclose certain device, usage, and shopping information to advertising and marketing partners to:

• Deliver advertisements
• Measure campaign performance
• Understand store traffic
• Personalize marketing
• Build or evaluate advertising audiences

Depending on where you live, certain disclosures for targeted advertising may be legally considered a “sale” or “sharing” of personal information, even when no money is exchanged for the information.

When You Direct or Consent to Disclosure

We may disclose information when you request or authorize us to do so, including when you:

• Request delivery of an order
• Use a social-media integration
• Interact with a third-party feature
• Authorize another person to act on your behalf

Legal, Safety, and Compliance Disclosures

We may disclose personal information when reasonably necessary to:

• Comply with applicable law
• Respond to lawful legal process
• Respond to government or law-enforcement requests
• Enforce our terms and policies
• Detect or investigate fraud
• Protect our rights
• Protect the safety and rights of customers or others

Business Transfers

Personal information may be disclosed or transferred as part of a proposed or completed:

• Merger
• Acquisition
• Financing
• Reorganization
• Sale of assets
• Bankruptcy
• Transfer of ownership or control of the business

Any successor receiving personal information will be expected to handle it in accordance with applicable law.

Relationship With Shopify

Shopify collects and processes personal information about your access to and use of the Services to provide, secure, and improve the Shopify platform.

Information submitted through our store may be transmitted to Shopify and other service providers located in countries other than the country where you live.

We may use Shopify features that combine information from your interactions with our store with information from your interactions with Shopify or other Shopify merchants.

When Shopify processes information for its own purposes, Shopify is responsible for that processing and for responding to applicable privacy requests related to that processing.

Additional information is available in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

Targeted Advertising, Sale, and Sharing

Live Rugged does not sell personal information for money.

However, some privacy laws broadly define the terms “sale” or “sharing.” Under those laws, the use of advertising cookies, pixels, or other technologies to deliver or measure targeted advertising may be considered a sale or sharing of personal information.

Depending on where you live, you may have the right to opt out of:

• The sale of personal information
• The sharing of personal information
• Targeted advertising
• Certain uses of advertising technologies

You may submit an applicable opt-out request through the Your Privacy Choices or data-sharing opt-out page available through our store.

Where required by applicable law and supported by our Shopify privacy settings, a recognized Global Privacy Control signal may be treated as an opt-out request for the browser and device sending the signal.

Where Shopify can associate that browser or device with a Shopify account, Shopify may also apply the preference to that account.

We do not currently respond to other browser-based “Do Not Track” signals unless required by law.

Third-Party Websites and Links

The Services may contain links to websites, social-media platforms, or other online services operated by third parties.

When you follow a third-party link, that third party’s privacy policy, security practices, and terms apply.

Live Rugged does not control and is not responsible for:

• The privacy practices of third-party websites
• The security of third-party platforms
• The accuracy of information on third-party services
• Content posted or controlled by third parties

The inclusion of a link does not necessarily mean that Live Rugged endorses the third party or its services.

Information you post publicly or semi-publicly through social-media platforms may be visible and used by other people according to the rules and privacy settings of those platforms.

Security of Personal Information

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no security system, website, storage system, or method of transmission is completely secure. We cannot guarantee that unauthorized persons will never gain access to information.

Email and other communications may not be secure while in transit. Do not send passwords, complete payment-card numbers, or other highly sensitive information through ordinary email or unsecured forms.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on factors such as:

• Whether you maintain a customer account
• Whether we need the information to fulfill an order
• Customer-support requirements
• Tax and accounting obligations
• Fraud-prevention requirements
• Contractual obligations
• Legal recordkeeping requirements
• Dispute resolution
• Enforcement of our terms and policies

When personal information is no longer reasonably necessary, it may be deleted, anonymized, or retained only as required by applicable law.

International Transfers

Shopify, fulfillment providers, shipping companies, and other service providers may process or store personal information in countries other than the country where you live.

Those countries may have privacy laws that differ from the laws in your jurisdiction.

When legally required, personal information transferred from the European Economic Area, United Kingdom, or another protected jurisdiction will be transferred using an approved legal mechanism, such as:

• An adequacy decision
• Standard Contractual Clauses
• The United Kingdom’s approved transfer mechanisms
• Another legally recognized safeguard

Children’s Privacy

The Services are not directed to children under 13, and Live Rugged does not knowingly collect personal information directly from children under 13.

Products intended for children, when offered, are intended to be purchased by a parent, legal guardian, or other adult.

If you are a parent or guardian and believe a child has provided personal information to us, contact us at michael@getruggedtech.com so that we can review and, where appropriate, delete the information.

Live Rugged does not have actual knowledge that it sells or shares, as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information.

These rights are not absolute and may apply only in certain circumstances.

Right to Access or Know

You may have the right to request information about the personal information we collect, use, disclose, sell, or share about you.

Right to Delete

You may have the right to request deletion of personal information maintained about you, subject to legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to request a copy of certain personal information in a portable format.

Right to Opt Out

You may have the right to opt out of:

• The sale of personal information
• The sharing of personal information
• Targeted advertising
• Certain profiling activities

Right to Limit Certain Uses

Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.

Live Rugged does not intentionally request sensitive personal information through the Services beyond information reasonably necessary to process transactions, prevent fraud, or comply with law.

Right to Appeal

Depending on where you live, you may have the right to appeal a decision we make regarding a privacy request.

Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Exercising Your Rights

Privacy requests may be submitted by emailing:

michael@getruggedtech.com

Your request should clearly explain:

• The right you wish to exercise
• Your full name
• The email address associated with your account or order
• Information reasonably necessary to locate your records

We may need to verify your identity before completing a request.

Verification may require confirming information associated with your account, order, or prior interactions with us.

Depending on applicable law, you may designate an authorized agent to submit a request on your behalf. We may require:

• Proof that the agent is authorized to act for you
• Verification of the agent’s identity
• Direct confirmation from you

We will respond within the period required by applicable law.

Certain requests may be denied or limited when permitted by law, including when information must be retained to:

• Complete a transaction
• Detect fraud
• Maintain security
• Comply with legal obligations
• Establish or defend legal claims
• Exercise another lawful exception

Managing Communication Preferences

You may unsubscribe from promotional emails by selecting the unsubscribe link contained in the email.

You may continue to receive non-promotional communications, including:

• Order confirmations
• Shipping notifications
• Customer-support responses
• Account notices
• Policy or security notifications

Complaints

Questions or complaints regarding how Live Rugged handles personal information may be sent to:

michael@getruggedtech.com

Depending on where you live, you may have the right to:

• Appeal a decision concerning a privacy request
• Submit a complaint to a state attorney general
• Submit a complaint to a privacy regulator
• Submit a complaint to a local data-protection authority

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

• Our business practices
• Store functionality
• Service providers
• Applicable law
• Regulatory requirements
• Operational or security practices

When the policy is updated, we will post the revised version through the Services and update the Last updated date.

We will provide additional notice when required by applicable law.

Contact

Live Rugged is a brand operated by:

Rugged Solutions, LLC

Questions about this Privacy Policy, our privacy practices, or an applicable privacy right may be submitted by email to:

michael@getruggedtech.com

Written correspondence may be sent to:

Rugged Solutions, LLC

United States

We may need to verify your identity before completing certain privacy requests.